Solo Advertising
Stand alone ads also known as solo adverts or solo
ads are the most effective ezine ads.
The reason is very simple: your advertisement is
sent to the ezine subscribers alone, without any
other articles or ads that may distract the readers'
attention...
Subscribers eyes are focused only on your ad, but you must pay attention
...
Being the best ezine ads, the solo ads are also the most expensive. Not
knowing how to use them properly, the loss may be significant.
By reading our free online guide you will not only avoid the mistakes the
majority of your competitors make but you will also increase your
conversion rates and get better results.
Enjoy the Solo Ads Advertising Guide and if you want to get more ezine
advertising tips, subscribe to our "Ezine Advertising Info Newsletter".
The subject line of your solo ad is extremely important. In vain you have
a great product & ad copy, in vain you spend hundreds or even thousands
of dollars if all your headline does is to make the reader hit the delete
button.
So what makes a solo ad good or bad? First of all, it must appeal to the
reader, and as such, it must say exactly what you want it to say. Secondly,
it has to say what it says in the least possible number of words in order to
keep your operating costs within your budget. And thirdly, it has to
produce the desired results whether inquiries or sales.
Grabbing the reader's attention is your first objective. You must assume
the reader is 'scanning' the page on which your ad appears in the company
of two or three hundred solo ads. Therefore, there has to be something
about your ad that causes them to stop scanning and look at yours! So, the
first two or three words of your ad are of the utmost importance and
deserve your careful consideration. Most surveys show that words or
phrases that quickly involve the reader, tend to be the best attention-
grabbers. Such words as: FREE... WIN... MAKE BIG MONEY...
Whatever words you use as attention-grabbers, to start your ads, you
should bear in mind that they'll be competing with similar attention-
grabbers of the other ads on the same page. Therefore, in addition to your
lead words, your ad must quickly go on to promise or state further
benefits to the reader.
In the language of professional copywriters, you've grabbed the attention
of your prospect, and interested them with something that even they can
do.
The next rule of good solo ad copy-writing has to do with the arousal of
the reader's desire to get in on your offer. In a great many instances, this
rule is by-passed, and it appears, this is the real reason that an ad doesn't
pull according to the expectations of the advertiser.
Think about it - you've got your reader's attention; you've told them it's
easy and simple; and you're about to ask them to do something. Unless
you take the time to further 'want your offer,' your ad is going to only half
turn them on. they'll compare your ad with the others that have grabbed
their attention and finally decide upon the one that interests them the
most.
What I'm saying is that here is the place for you to insert that magic word
'guaranteed' or some other such word or phrase. So now, we've got an ad
that reads: MAKE BIG MONEY! Easy & Simple. Guaranteed!
Now the reader is turned on, and in their mind, can't lose. You're ready to
ask for their money. This is the 'demand for action' part of your ad. This is
the part where you want to use such words as:
Limited offer - Act now! Write today! Only and/or just... Putting it all
together, then your ad might read something like this: MAKE BIG
MONEY! Easy & Simple. Guaranteed! Limited offer. Send $l to:
These are the ingredients of any good solo ad - Attention - Interest -
Desire - Action... Without these four ingredients skilfully integrated into
your ad, chances are your ad will just 'lie there' and not do anything but
cost you money. What i have just shown you is a basic solo ad. Although
such an ad could be placed in any leading publication and would pull a
good response, it's known as a 'blind ad' and would pull inquiries and
responses from a whole spectrum of people reading the publication in
which it appeared. In other words, from as many 'time-wasters' as from
bona fide buyers.
The point I am making is that:
You've got to grab the reader's attention...
You've got to 'interest them' with something that appeals to them...
You've got to 'further stimulate' him with something (catch-phrase)
that makes them 'desire' the product or service...
Demand that he act immediately...
There's no point in being tricky or clever. Just adhere to the basics and
your profits will increase accordingly. One of the best ways of learning to
write good solo ads is to study the other solo ads out there - try to figure
out exactly what they're attempting to sell - and then practice rewriting
them according to the rules I've just given you. Whenever you sit down to
write a solo ad, always write it all out - write down everything you want
to say - and then go back over it, crossing out words, and refining your
phraseology.
Generally speaking, readers respond more often to solo ads that include a
name than to those showing just initials or an address only. However,
because advertising costs are based upon the number of words, or the
amount of space your solo ad uses, the use of some names in solo ads
could become quite expensive. If I were to ask our ad respondents to
write to or send their money to The Research Writers & Publishers
Association, or to Book Business Mart, or even to Money Maker's
Opportunity Digest, my advertising costs would be prohibitive. Thus we
shorten our name Researchers or Money-Makers. The point here is to
think relative to the placement costs of your solo ad, and to shorten
excessively long names.
The important thing is to know the rules of profitable solo ad writing, and
to follow them. Hold your costs in line. once your solo ad is written, now
is the time to use it wisely know the basics...grab their attention... the rest
is up to you.
RoboForm is the best Password Manager
and Web Form Filler bar none - Get this handy
tool today Get Your's Here
PromoCode: freeads
PromoCode: sweet
PromoCode:
Gob Smacked
Promocodes:
Clownfacehearts
& Thank-You
Promocode: newmember
Promocodes:
signmeup & freepro
Promocodes:
newmember & 2testads
Promocode: maximum
Promocode: Free
Promocodes:
signmeup & freepro
Promocode: newmember
Promocode: joinmsa
Promocode: newmember
Promocode: newmember
& freepro
Promocode: Music14
Promocode: warrior
Promocode: logoutads & newmember & activemember
Promocode: back
Promocode: EzLaunch
Promocode: cat2
Promocode: new2quik
Promocode: bigrig
Promocode: ticket-3
Promocode: orchid
Promocode: POWER
Promocode: 4FREE
Promocode: 4Solos4Life
Promocode: aceshigh
Promocode:
FreeAdPackage
