Search engine optimization (SEO) is the process
of improving the volume or quality of traffic to a
website from search engines via "natural" or un-
paid ("organic" or "algorithmic") search results as
opposed to search engine marketing (SEM) which
deals with paid inclusion. Typically, the earlier (or
higher) a site appears in the search results list, the
more visitors it will receive from the search
engine. SEO may target different kinds of search, including image search,
local search, video search and industry-specific vertical search engines.
This gives a web site web presence.
Search engine marketing, or SEM, is a form of internet marketing that
seeks to promote websites by increasing their visibility in search engine
result pages (SERPs) through the use of paid placement, contextual
advertising, and paid inclusion. The industry peak body Search Engine
Marketing Prosessional Organization (SEMPO) founded in 2003,
includes search engine optimization (SEO) within its reporting.
Getting indexed
The leading search engines, such as Google and Yahoo!, use crawlers to
find pages for their algorithmic search results. Pages that are linked from
other search engine indexed pages do not need to be submitted because
they are found automatically. Some search engines, notably Yahoo!,
operate a paid submission service that guarantee crawling for either a set
fee or cost per click.
Search engine crawlers may look at a number of different factors when
crawling a site. Not every page is indexed by the search engines. Distance
of pages from the root directory of a site may also be a factor in whether
or not pages get crawled.
Article marketing is a type of advertising in which businesses write
short articles related to their respective industry. These articles are made
available for distribution and publication in the marketplace. Each article
contains a bio box and byline that include references and contact
information for the author's business. Well-written content articles
released for free distribution have the potential of increasing the authoring
business' credibility within its market as well as attracting new clients.
Article marketing is a critical part of any successful internet business
plan. It is an surprisingly effective way to get traffic-building back links.
Article marketing is the best sales lead generation technique on the Web
today. Unfortunately, many marketers writing articles on the Web fall
short in their sales lead generation efforts. They simply can't get people
to visit their websites.
How do you maximize lead generation from your articles? You must have
an irresistible offer so people will come to your website and identify
themselves. Once you capture your prospects' names and email addresses,
you will be able to create a sales-winning relationship. If you don't do this
critical step in lead generation, you'll never have another chance to sell to
these people.
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